A green myth – ethical consumerism and behaviour change

The government and many environmental groups  encourage the public to switch to products with low carbon footprints and to use less fossil-fuel energy. But Tim Jackson, part of the University of Surrey Research group on Lifestyles, Values and the Environment (RESOLVE), has concluded that (p15):

 ”banking on a market revolution driven by green consumers is a forlorn hope”.

This is mainly because, as individuals, we have a limited set of options.