“Like David Attenborough and Morgan Spurlock got drunk and had a baby”, Project Wild Thing is a feature-length documentary that takes a funny and accessible look at a complex issue, the increasingly fragile connection between children and nature.
It screens at HB Picture House on Tuesday 26th November. Doors open at 7.15pm, film starts at 7.45pm.
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. PROJECT WILD THING is the hilarious story of one man’s determination to get children out and into the ultimate, free wonder-product: Nature.
Project Wild Thing contributors include: naturalist Chris Packham, Professor Agnes Nairn, writer and environmentalist George Monbiot, scientist Jaak Panksepp, writer Jay Griffiths, Professor Michael Depledge, advertising guru Michael Wolff, and brain scientist Prof. Baroness Susan Greenfield.